Often laughed at for being too much of a dreamer when Zuboni Humtsoe started her business she named her startup Preciousmelove (PML) because she loved her dreams and knew every dream of hers was precious. So saving Rs.3500 from college scholarship fund Zuboni Humtsoe dismantled the beds and converted their bedrooms into a walk-in store. With the support of her elder sister Lozano Humtsoe PML was started on 14th December 2011 through Facebook.
Selling handpicked clothing from Delhi and Dimapur the business grew and in 2014 we started our own label and manufacturing selling 'Premium Nagaland Designs Made in Nagaland'. Over time we grew and became an all-girl's team from the photographers to the seamstresses, stylists to designers, models to writers, doll makers to managers. Breaking barriers the team also managed to launch their own website in 2016 becoming one of the first fashion eCommerce website from Northeast India.